This is a questionnaire that I have compiled to gain the maximum amount of information possible from each individual that I ask. The first few questions gain a general understanding of what age range and sex they are to give me a target audience to focus my sports based documentary show on. The next group of questions establish their television interests and how much time a week they devote to watching television. This gives me a more in depth knowledge to how many of my target audience spend a lot of time watching other programs, and how many are out most of the time but make the time especially to watch certain shows, displaying loyalty. The final questions gives me some general uses and gratifications information along with some ideas for what my target audience would prefer as a presenter.
The most interesting of these questions, i found, were a combination of the basic demographic establishing questions twinned with the more descriptive questions that required a written response Rather than simply ticking a box. I have displayed the results for a couple of these below:
"Are there any particularly successful documentary qualities you can think of?"
"I love David Attenborough's voice, it's so intriguing yet so soothing and relaxing at the same time. I always want a narrator to draw me into the on screen action and explain it to me descriptively so that I can just sit back and take it all in." - Angie, 32
"I would have to say Top Gear's presenter layout as the interraction between the trio is almost as entertaining as the exotic array of cars themselves!" - John, 17
"The portrayal of a previously hidden reality in the BBC documentary 'Sounds like teen spirit' was a real eye opener for me, so I guess the informative aspect of the program what I was looking for." - Mike, 24
"I like an authoritative narrator as long as it is an illuminating subject. I particularly like the documentaries that teach me about a whole subject without realising it such as Morgan Freeman in the March of the Penguins." - Lawrence, 17
Do you find yourself watching one particular TV channel/show, or do you watch a range of different channels/shows?
"There is no single channel that can satisfy all my documentary needs. There are however two documentary styles that I watch a lot; anything mountain bike related and anything rallying related. There are a few channels that can offer me both of these and I often switch between them picking my favourites." - Terry, 55
"I love anything skiing/snow related so i tend to watch a lot of the discovery channel and extreme sports channels in the winter to get my fix if I can't be there myself!" - Andrew, 18
"My favourites list on my sky plus box comprises solely of the Discovery Channels. They have diversified so much lately and have near enough every show i like to watch in their listings. Fantastic!" - Leila, 49
Here are a few diagrams to give you an idea of the demographic of the 20 people I approached:
Here are a few diagrams to give you an idea of the demographic of the 20 people I approached:
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