- In what ways does your media product use, develop or challenge forms and conventions of real media products?
My magazine advert is a culmination of many different influences but predominantly examples of the same genre of text such as Dispatches adverts and small adverts in TV listings magazines. This has lead the advert to be heavily reliant upon the codes and conventions of similar texts but with my own creative composition. A general example of this influence is the use of typeface manipulation to emphasise particular words and give them certain emotions according to the connotations of the style they are manipulated in. In my case, I used bold and red to emphasise the 'dream' in my title of 'Chasing the Dream'. This was designed to show lust and motivation as red is a very emotive colour and the bold sets it apart from the rest of the wording. The small synopsis on the page was also inspired by the research I did into this genre of advert in the way it was worded and the effect it was designed to have. Every television show advert that I saw, upon reading the small synopsis, I wanted to watch almost every one of them despite being totally unlike my usual television choices. This was the desired effect and one I hope I gained by using emotive language without describing the plot too much.
My Double page spread design for listings magazines was much the same as it's advert sibling. I had vague ideas of where I wanted to go with the piece, but it was more in terms of how I wanted to write the body of text as apposed to how i was going to set it out. Once settled upon an image however, I began researching listings magazines and drawing inspiration from common factors that I have displayed in my finished piece. An example of this, basic as it, is the dual columns of text on the left hand page. To an amateur, A single, large body of text would be the logical step yet would never look quite right. These dual columns also gave me the opportunity to then follow another common factor between researched articles which was the inclusion of text wrapped images. I chose another action shot from a different picture that a edited in photo shop so as to delete the messy background. This gave me a clear image that was easy to relate to.
- How effective is the combination of your main product and ancillary texts?
- What have you learned from your audience feedback?
Professional's Feedback:
Documentary: Matthew Carlin - New Media Design Agency
"Dude...
Print Tasks: Russ Atkinson - Gallery Magazine
"Yes mate...
Class mate's general analysis -
Alex Mitchinson - 18 "great work buddy, love the way the pace is always changing throughout the video and you've got some killer shots in there. My only criticism would be that although I know what's going on as I ride myself, If i didn't ride, I wouldn't understand what was so difficult about what you're doing in the video. I think it needs a bit of explanation."
Barney - 17 "This is the kind of thing I can literally imagine being on Channel 4 Joel, I can imagine flicking through day time television and seeing this premiering, that's how engrossed I got in it and was quite annoyed when it faded to black as another 25mins of it would have been very nice! The advert is great, love the picture, but I can't really read the text all that well, maybe whe it was blown up to A3 (newspaper) size it would be fine? The double page spread is the same, love the look of it straight away but the text is a little cramped over there on the right.
Michael - 19 "Yeah that was pretty good actually, I don't know anything about the sport but the story of you going from a passionate little kid to the possibility of being in the Olympics was impressive man. I didn't really get the pictures on the advert and double page one though as they're just you riding in the street...what has that got to do with you becoming an Olympic star?"
Jonny - 24 "That was dead fun to watch mate, never really heard of trials biking before, but I want to give it a go now...looks well good fun! Can't believe how far you've got at such a young age and I really wanted to see how you got on in the rest of that programme now. If i saw that advert in a paper it would definately catch my eye because pretty much every advert in the papers I read is well over done and there's too much writing and too much going on. yours is simple, clean and effective. I would rip the advert out and put it in my wallet to make sure I saw it when I got home mate."
From these three sets of analysis I have learned a lot about the difference between the style of editing I was aiming for and the finished product in the viewer's eyes. All of the people I had analyse my production were generally in the target audience ranging in ages from 17-30 and all Male. This gave me a good grounding to base their opinions on and mad any suggestions totally relevant to the point of obscurity. Alex's point of view was a particularly interesting general one as he is a fellow passionate trials rider but having not been involved in the production of this project at all, he has the fortune of being able to see the project from both my side and an uneducated viewer's side looking upon a virtually unknown sport. This was something that I wish I would have addressed earlier on so as to maximise the potential target audience market.
I was very pleased with Jonny's response as he truely believed the programme and would like to have seen more which I cannot argue with. His relation to real world, physical actions of saving the advert to ensure recording of it pleased me as it showed he felt included by the advert and enjoyed the experience. Michael's comment about the relevance of the images only really hit me once he had brought it up. Before that I had only viewed the images as related to the subject matter and good examples of riding...but of course, there is no obvious training being carried out anywhere in any of the print tasks. I feel I have addressed this issue however by including a short narration explaining that in Jersey, the lack of training facilities means the street literally is our training ground!
How did you use media technologies in the construction and research, planning and evaluation stages?
































