Newspaper adverts for a Television Documentary show are few and far between, so i have had top broaden my comparisons to television programme adverts in Newspapers but this unconvered some inspiring advertising techniques and artistic innovation:
This is an incredibly simple advert. Two dimensional, highly contrasting layouts are sometimes more eye catching than complicated, multi layered designs with multiple pictures and bodies of text. Due to it being in a daily newspaper, the scheduling information can be a lot more brief than an advert designed for recurring use in a magazine or weekly paper. The Dispatches logo is also one that is easily recognisable and creates a related image within the reader. This is the power of reputation and how it can reduce the need for nearly all text without losing any impact at all. The Dispatches series is a hard hitting collection of documentaries on controversial issues that have a reputation for showing the side of issues that are usually tucked away by the media. This gives the producers of the advert great control over the audience and the way in which they view the wording.
This is an incredibly simple advert. Two dimensional, highly contrasting layouts are sometimes more eye catching than complicated, multi layered designs with multiple pictures and bodies of text. Due to it being in a daily newspaper, the scheduling information can be a lot more brief than an advert designed for recurring use in a magazine or weekly paper. The Dispatches logo is also one that is easily recognisable and creates a related image within the reader. This is the power of reputation and how it can reduce the need for nearly all text without losing any impact at all. The Dispatches series is a hard hitting collection of documentaries on controversial issues that have a reputation for showing the side of issues that are usually tucked away by the media. This gives the producers of the advert great control over the audience and the way in which they view the wording.
Cutting Edge is another hard hitting documentary series featuring sometimes quite controversial subjects in a way never before seen. This is the same principle as the Dispatches series but carried out in a different way with more selective subjects being chosen as apposed to more generalised issues dealt with in Dispatches. This is mirrored in the style of advertising. Cutting Edge is so beyond anything in it's genre that no wording or synopsis is given at all. In this case, it works very well. The use of a confusing image coupled with emotive words such as 'Death' give the reader an incling as to what the show may be about but nothing more than that. With a reputable name in place on a reputable channel, this can have a very positive effect on viewers yet with an unknown show airing on a possibly new or less reputable channel, it would be challenging the general codes and conventions to the point of a high risk of confusion which is fatal for an advert.
I think this advert is fantastic. The same lack of synopsis or any description of what the programme may be detailing at all applies but I feel this advert draws the reader in a tremendous amount. It is difficuld at first glance to figure out exactly what the child in looking into. Upon realising he is peering into a large bit, you instantly feel like you are missing out on not knowing what is inside the bin. This is 100% perfect, desired effect. The typefaces are modern and appropriate without being over the top and a very industrial feel of unpardoned white boxes surrounds each individual line of text separately. What fascinates me however, is how economical this advert is, both financially due to the 1/6 of a page it consumes and in terms of production resources and construction. An advert like this would have taken a matter of minutes to complete once the image and text had been decided upon yet with a clever positioning of all the relative elements, no more information is required. the scheduling information in dealt with in two words and one small '4' logo on the far right.
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